Word echos is a concept in writing where a word or a phrase is repeated in close proximity, usually in the first or two sentence that follows, or worse, within the same sentence.

Here's an example:

Spending the weekend cleaning our home is a typical weekend for us.

The repeated word weekend is unnecessary here, making the sentence look sloppy.

One way to deal with this is to just remove it:

Spending the weekend cleaning our home is a typical for us.

Here's another example:

Microsoft reported an annual net loss of $2 billion on Monday, the second annual net loss the company has reported in its history.

Again, the phrase net loss is repeated.

We can rephrase it by changing the negative (net loss) into a positive:

Microsoft reported an annual net loss of $2 billion on Monday, the second time it hasn't recorded a profit.

Sometimes we tend to repeat names needlessly in our writing:

Simon is the youngest chess player to win a championship for Saint Mary high school. When he was fourteen, Simon defeated the defending champion in record time.

This can be mitigated using pronouns such as he or she:

Simon is the youngest chess player to win a championship for Saint Mary high school. At fourteen, he defeated the defending champion in record time.

Conclusion:

- Try not to repeat a recognizable word in the next or same sentence.

- Repeating a word often in the same sentence can come across as lazy writing, or that you're not being mindful with your choice of words.